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Strategic Management
Section:   en » Economic terms » Strategic Management      16 января 2015  
Strategic Management (management) - function of management (management), applies to long-term goals and actions of the company. Strategy formulation (modus operandi) and its clear tools are the core of governance and an important sign of good management of the company.

Strategic Management - Development and implementation of actions leading to long-term excess of the level of output of the firm above the competition.

history

The term "strategic management" was introduced into use at the junction of 60-70s. The twentieth century. in order to reflect the difference between control exercised at the highest level, the current management at the production level. In 1965, I. Ansoff questioned old methods of long-term planning and proposed a model of strategic planning. Although the creation of strategic management as a new discipline contributed to numerous authors, pioneers include Alfred Chandler (Alfred D. Chandler, Jr.), Philip Zeltsnika (Philip Selcnik), Igor Ansoff (Igor Ansoff) and Peter Drucker (Peter Drucker). There are ten fundamentally different systems of knowledge on strategic management, bearing the title "School of Strategic Management":

School of Design - strategy formation as a process of reflection
School of Planning - strategy formation as a formal process
School ranking - strategy formation as an analytical process
School of Business - strategy formation as a process of foresight
Cognitive School - strategy formation as a mental process
Training School - strategy formation as an evolving process
School authorities - strategy formation as a process of negotiation
School culture - strategy formation as a collective process
School of the environment - strategy formation as a reactive process
School configurations - strategy formation as a process of transformation

Strategy - the image of organizational actions and control approaches used to achieve organizational goals and objectives of the organization.

Five elements of the strategy (H. Mintzberg):

- Strategy of the plan;
- Strategy as the position;
- Strategy as a reception;
- Strategy as a pattern of action;
- As a strategy perspective.

The strategy of the organization - integrated system of long-term measures or approaches in order to strengthen the vitality and power of the organization in relation to its competitors. The strategy of the organization - in essence - a set of rules for decision-making, which the organization is guided in its activities.

Strategic Plan - Plan, develop at the level of the company or affiliated companies (strategic business units (SBUs)) to determine the mission of the company, the main targets for long-term growth of the company, providing a basis for the development of the company's product lines and distribution of resources among business units.

Strategic analysis ("portfolio analysis") - is a key element of strategic planning. Strategic analysis serves as a strategic management tool, with which the company's management identifies and evaluates its activities in order to invest in the most profitable and promising her direction. The main method of portfolio analysis is to build a two-dimensional matrix. With the help of these matrices are compared productions units, processes, products eligible.

Strategy and business processes

Complex processes of the highest level, combining and coordinating all known business processes - strategic value creation process. Allocated to strategic processes are rather a set of requirements and company policy than rigid set of operations.

The content of the strategic management

- Analysis of the external environment of the company
- Analysis of its internal situation
- Formation of the mission and goals of the company
- Selection and development strategy at the level of strategic management zones (SZH), firms
- Analysis of the portfolio of diversified firms
- Design of the organizational structure
- Select the degree of integration and control systems
- Manage complex "strategy - structure - control"
- Definition of standards of conduct and policies of the company in some areas of its activity
- Provide feedback results and strategy
- Improvement of strategy, structure, management

The main stages of strategic management

- Identify areas of business development and purpose of the company
- The transformation of the destination of the company to private long-term and short-term objectives of the
- Identify strategies to achieve objectives of the
- Develop and implement a strategy
- Evaluation activities, monitoring of the situation and the introduction of corrective action.
 
See also:

  • Crisis Management
  • Management
  • Innovation
  • Logistics
  • Time Management


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